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Construction & Services case study

Custom Marine Construction Website

Coastal contractor marketing site

Inside the build

From constraint to working system.

The product decisions, architecture, and delivery choices behind the outcome.

The challenge

What had to change

The contractor’s legacy site was slow, difficult to update, and failed to convert mobile visitors. Seasonal demand spikes required clearer calls to action and regional landing pages.

Our solution

The product response

We rebuilt the website with a modern stack and content model focused on services, galleries, and regional SEO. Author-friendly sections allow quick edits without breaking design.

Architecture & approach

How the system was shaped

Static-first Next.js app with image optimization, metadata per region, and structured service pages. Forms route to a secure email pipeline with spam protection and basic CRM handoff.

Product scope

Key features

  • Mobile-first service landing pages
  • Project gallery with optimized media
  • Simple CMS-like content structure
  • Regional SEO and schema tags

Technical foundation

Tech stack

Next.jsTypeScriptTailwind CSSVercel

Business impact

The outcome

Clearer service discovery and faster page loads improve inquiry quality during peak seasons without exposing client identity.

Next.js marketing rebuildRegional landing pagesMobile-first performance
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